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Moderating role of green innovation between sustainability strategies and firm performance in Tanzania
(Cogent Business & Management, 2024-12-06) Mushi, Hellena Mohamedy
This journal article investigates the moderating role of green innovation in the relationship between sustainability strategies and firm performance within the manufacturing sector in Tanzania. With increasing global emphasis on environmental sustainability, this study seeks to understand how green practices influence the performance of firms striving for a competitive edge. A quantitative research design was adopted, with data collected from a structured questionnaire distributed and 340 responses received for analysis from mid-level and senior managers across 10 public and private manufacturing companies in Tanzania. The study utilized SMART PLS 4 for data analysis, testing the proposed hypotheses grounded in Resource-Based Theory (RBT). The findings reveal a significant positive relationship between sustainability strategies and firm performance, highlighting the importance of integrating sustainable practices into business operations. However, while green innovation directly influences firm performance, it does not significantly moderate the relationship between sustainability strategies and performance outcomes. These findings suggest that manufacturing firms in Tanzania can improve performance by adopting sustainable strategies, even in the absence of a moderating effect from green innovation. The study concludes by offering actionable recommendations for industry practitioners and policymakers to encourage sustainable business practices, thereby supporting the broader goal of sustainable development in Tanzania.
Digital marketing strategies and SMEs performance in Tanzania: insights, impact, and implications
(Cogent Business & Management, 2024-10-02) Mushi, Hellena Mohamedy
This article examines the interconnected nature of digital marketing strategies, encompassing search engine optimization, content marketing, social media marketing, email marketing, influencer marketing, paid advertising, and data analysis and the performance of small and medium enterprises (SMEs) in Tanzania which encompasses various factors, including sales growth, market share, and market development. A total of 335 small and medium-sized enterprises (SMEs) used a systematic random selection method for data collection. The necessary data was gathered by the researcher using a structured questionnaire. Partial least squares–structural equation modeling (PLS–SEM) was used in the data analysis process. The results of the study demonstrate a notable correlation between the digital marketing strategies dimension and the SMEs Performance dimensions in Mbeya City. Additionally, the article reveals that there were no observed moderation impacts of dynamic environment on digital marketing strategies and SME performance. The article emphasizes the necessity for entrepreneurs to properly utilize digital marketing strategies. This article provides significant insights for scholars and practitioners interested in utilizing digital marketing methods to enhance the performance of SMEs in Tanzania. These insights are derived from a comprehensive synthesis of the most recent research in the field. Research for future studies was recommended.
Analyzing the impact of remittance inflows on Tanzania’s social development and economic growth
(Cogent Economics & Finance , 2024-04-13) Mushi, Hellena Mohamedy
This journal article analyses the impact of remittance (REM) inflows on Tanzania’s social development and economic growth (Egrow) spanning from 1990 to 2022 data from the World Bank (WB), International Monetary Fund (IMF) and World Economic Outlook (WEO) were used. The purpose of this article was to measure the relationship between EGrow and REM by using the following variables: Investment (INV), Population growth (POP Grow), Exchange rate (EXCHR), Government Expenditure (GOVEXP) and Inflation (INFL). The study aimed to examine the impact of these factors on REMs on the EGrow concept by integrating it into REM studies in Tanzania. The selected factors on REMs have not been included in most REM studies conducted in Tanzania; thus, their inclusion in the study expands our knowledge of REM utilization in Tanzania. Utilizing the Fourier Stationarity Test and applying the general to a specific technique, this research findings unveil REMs’ positive and notable impact on Tanzania’s EGrow. Additionally, POP Grow, INV, EXCHR, GOVEXP and INFL exert a robust and substantial influence on REM. In conclusion, the empirical findings underscore the pivotal role of REMs in driving EGrow in Tanzania. The journal article recommended that decision-makers create proactive measures to encourage REM inflows.
Analyzing the Drivers of Foreign Direct Investment Inflows and their Impact on Economic Growth in Tanzania
(New Challenges in Accounting and Finance, 2025-04-08) Mushi, Hellena Mohamedy and Ahmed, Mumtaz
This paper aims to deepen understanding and knowledge regarding the analyzing the drivers of foreign direct investment inflows and their impact on economic growth in Tanzania. Many developing countries aspire to shift from agriculture-centric economies to achieve sustainable development through industrialization. Realizing this goal, however, has been challenging, prompting an examination of the sixty-year trends and effects of FDI on Tanzania’s industrialization trajectory. This study employs a comprehensive approach utilizing time series models, specifically the Vector Autoregressive (VAR) model and the Error Correction Model (ECM), to analyze the dynamic influence of FDI on economic growth. By forecasting the 33-year trajectory of economic growth and FDI inflows using data from the World Bank spanning 1990 to 2020, this methodological framework aims to provide a nuanced understanding of the FDI- economic growth relationship, contributing valuable insights to the economic development discourse. The study’s results highlight the significant role of FDI in shaping both short- and long-term FDI progress, which is critical to advancing Tanzania’s economic growth. This underscores FDI as a key driver for economic growth by facilitating economic upgrading through FDI.
Market orientation and university performance in Tanzania: mediating efficacious leadership style
(Studies in Educational Management, 2025-04-15) Robson,Winfrida and Mushi, Hellena Mohamedy
Universities will function well if the management and administration of the education sector are improved and the resources available are well utilized. These resources include the caliber of professors, instruction, market orientation, and an efficacious leadership style. The purpose of this study is to investigate the relationship between market orientation, university performance in Tanzania, and the mediating impact of an efficacious leadership style. The Resource Based Theory (RBT) was applied. Self-administered questionnaires were used at five of Tanzania's largest public universities to collect data. One hundred twenty responses were analyzed using SMART PLS. The outcomes were as follows: Efficacious leadership demonstrated a significant positive relationship with university performance, and market orientation demonstrated a significant positive relationship with efficacious leadership. An efficacious Leadership Style (EL) had a mediating effect on the relationship between University Performance (UP) and Market Orientation (MO). Policymakers and other interested parties were also provided with the study's recommendations for additional research.