Dissertation Master's (DCC-BS)

Permanent URI for this collectionhttps://scholar.mzumbe.ac.tz/handle/123456789/499

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Subject: search.filters.subject.Employee job satisfaction

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    The impact of work life balance on employees job satisfaction in banking sector in Tanzania”. A case of TPB Bank Plc Dar es Salaam
    (Mzumbe University, 2017) Chitenje, Lilian G
    The main objective of the study was to examine institutional marketing strategies used in the tourism industry in Tanzania by focusing on the Tanzania Tourist Board (TTB). The study was guided by the following objectives: to identify marketing strategies used by TTB to promote the local tourism industry; to assess the effectiveness of TTB‟s tourism marketing strategies; and to identify challenges faced by TTB in promoting the local tourism industry The study was conducted in Dar es Salaam at the Head Offices of TTB and used case study research design and used both, primary and secondary data collection methods. Primary data were collected with the use of questionnaires and interview guides, as well as personal observation. Secondary data collection involved the perusal of various documents. The study identified the main challenges facing TTB in implementing institutional marketing strategies to be; shortage of financial resources which limits the size of the marketing budget used by TTB, lack of expertise on the latest tourism marketing strategies among TTB marketing staff, poor choice of marketing strategies and lack of competence among staff members. The study concludes that the most effective institutional marketing strategies used by TTB in promoting the tourism industry in Tanzania are using Television advertisements, placing advertisements in tourism and travel magazines, putting display advertisements in strategic areas such as airports, website promotion, hosting international events especially those involving high profile political and business leaders. To overcome marketing challenges it faces in promoting the tourism industry in Tanzania, TTB takes various measures such as; involving various stakeholders in the tourism sector, improving institutional marketing strategies, increasing the size of the marketing budget, using of online marketing strategies providing marketing training to staff members.
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    The impact of work life balance on employees job satisfaction in banking sector in Tanzania”. A case of TPB Bank Plc Dar es Salaam
    (Mzumbe University, 2017) Chitenje, Lilian
    The main objective of the study was to examine institutional marketing strategies used in the tourism industry in Tanzania by focusing on the Tanzania Tourist Board (TTB). The study was guided by the following objectives: to identify marketing strategies used by TTB to promote the local tourism industry; to assess the effectiveness of TTB‟s tourism marketing strategies; and to identify challenges faced by TTB in promoting the local tourism industry The study was conducted in Dar es Salaam at the Head Offices of TTB and used case study research design and used both, primary and secondary data collection methods. Primary data were collected with the use of questionnaires and interview guides, as well as personal observation. Secondary data collection involved the perusal of various documents. The study identified the main challenges facing TTB in implementing institutional marketing strategies to be; shortage of financial resources which limits the size of the marketing budget used by TTB, lack of expertise on the latest tourism marketing strategies among TTB marketing staff, poor choice of marketing strategies and lack of competence among staff members. The study concludes that the most effective institutional marketing strategies used by TTB in promoting the tourism industry in Tanzania are using Television advertisements, placing advertisements in tourism and travel magazines, putting display advertisements in strategic areas such as airports, website promotion, hosting international events especially those involving high profile political and business leaders. To overcome marketing challenges it faces in promoting the tourism industry in Tanzania, TTB takes various measures such as; involving various stakeholders in the tourism sector, improving institutional marketing strategies, increasing the size of the marketing budget, using of online marketing strategies providing marketing training to staff members.
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    Impact of performance appraisal systems used in utility companies on employee job satisfaction: The case of performance development programme used by TANESCO, Ilala region, Dar es Salaam, Tanzania,
    (Mzumbe University, 2013) Mwinuka,Elizabeth
    The only task for utility companies is to make progressive steps and necessitate them to alleviate dissatisfaction amongst their employees by extensively restructuring their actually used performance appraisal systems. This study was in fact; mainly concerned with findings out the impact of Performance Appraisal System (PAS) used by utility companies on employee job satisfaction in Tanzania: the case of Performance Development Programme used by Tanzania National Electric Company Limited (TANESCO) Ilala Region, Dar es Salaam. The methodology employed by this study had involved the use of questionnaire, focus group discussion in gathering data from the sample size of 60 respondents. Likewise, tables, graphs/pie charts, both illustrated by percentage were used in presenting, and in illustrating facts from respondents upon which further analytical and discussion steps were performed as well. Meanwhile, the study was tasked to achieve four specific objectives including; to determine the impact of PDP used by TANESCO on employee job satisfaction, to find out the level of employee performance as resulted from PAS used by utility companies, to establish the outcome of having specific PAS on employee job attitude in utility companies, and to suggest strategy to be adopted by TANESCO in restructuring its performance development programme to improve employee job satisfaction. Based on the findings, the study had concluded that; there is an impact derived from the use of PDP in TANESCO which had resulted into job dissatisfaction amongst many employees and marked by tendencies like; complaints as being dissatisfied, others have depleted their attendance to their job placement, the likelihood of labour turnover which might occur in the near future and so on. Based on findings, the study had also concluded that; the overall job performance had gone lower after the integration of PDP than it was before its coming-in. The study further concluded that; the attitude of employees towards their job was quite negative following the integration of PDP since many of them seemed to be dissatisfied with it. And finally, one of the suggestions obtained thorough findings have included; utility companies vii would pay incentives to employees based on other grounds like; hour spent by an employee (being extra or any other) in achieving any duty.
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    Impact of performance appraisal systems used in utility companies on employee job satisfaction: The case of performance development programme used by TANESCO, Ilala region, Dar es Salaam, Tanzania
    (Mzumbe University, 2013) Mwinuka, Elizabeth
    The only task for utility companies is to make progressive steps and necessitate them to alleviate dissatisfaction amongst their employees by extensively restructuring their actually used performance appraisal systems. This study was in fact; mainly concerned with findings out the impact of Performance Appraisal System (PAS) used by utility companies on employee job satisfaction in Tanzania: the case of Performance Development Programme used by Tanzania National Electric Company Limited (TANESCO) Ilala Region, Dar es Salaam. The methodology employed by this study had involved the use of questionnaire, focus group discussion in gathering data from the sample size of 60 respondents. Likewise, tables, graphs/pie charts, both illustrated by percentage were used in presenting, and in illustrating facts from respondents upon which further analytical and discussion steps were performed as well. Meanwhile, the study was tasked to achieve four specific objectives including; to determine the impact of PDP used by TANESCO on employee job satisfaction, to find out the level of employee performance as resulted from PAS used by utility companies, to establish the outcome of having specific PAS on employee job attitude in utility companies, and to suggest strategy to be adopted by TANESCO in restructuring its performance development programme to improve employee job satisfaction. Based on the findings, the study had concluded that; there is an impact derived from the use of PDP in TANESCO which had resulted into job dissatisfaction amongst many employees and marked by tendencies like; complaints as being dissatisfied, others have depleted their attendance to their job placement, the likelihood of labour turnover which might occur in the near future and so on. Based on findings, the study had also concluded that; the overall job performance had gone lower after the integration of PDP than it was before its coming-in. The study further concluded that; the attitude of employees towards their job was quite negative following the integration of PDP since many of them seemed to be dissatisfied with it. And finally, one of the suggestions obtained thorough findings have included; utility companies vii would pay incentives to employees based on other grounds like; hour spent by an employee (being extra or any other) in achieving any duty.