Business Administration

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    The role of social media on small/medium business performance: A case of Kinondoni Municipal, Dar es Salaam city
    (Mzumbe University, 2019) Kihombo, Beatrice
    This dissertation had a general goal of finding the role of social media on small and medium business performance for the case of Kinondoni municipal, Dar es Salaam city. The sample size was in total 94 respondents which included 84 small/medium business owner managers and 10 customers. This study used both primary and secondary data whereby primary data were collected from the respondents through questionnaire (open and close ended) and interview guide (structured interview). Secondary data was collected through documentary reviews where different journals, past researches, theories, some books and publications related to this study were used. Respondents included small/medium clothing shops, cosmetics shops, mobile accessories shops, make-up shops, home appliances shops and food stuff shops owner managers; customers who engage into business exchange with small/medium businesses through social media. This means that, the study was achieved through a comprehensive study on Small/medium business owner-managers and the customers at Kinondoni municipal. The study found out that social media plays an important role in improving the general performance of the business through increasing the number of customers, profit maximization, increase sales growth, product awareness and enhance brand image. On the other hand, risk and insecurity, poor feedback from customers, limited internet access, costs and information control were the core challenges facing the small/medium business owner managers. For the case of customers, these were the challenges they faced; poor customer care, lack of trust, counterfeited goods, limited access to business pages, sometimes no refund or exchange for the product. The study concluded that an effective use of social media plays a great role on the general performance of small and medium businesses. The performance of the small and medium businesses with social media can be measured using indicators such as increase/decrease of sales growth, increase/decrease of profit margins, increase/decrease of number of customers, and high/low costs. It recommended that the small/medium business owner managers should improve the customer care to their customers and due to some methodological limitations; a future research is recommended to apply qualitative form so as to discover an in deepness understanding of the cause and effect relationship between the variables.
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    Assessment on customer’s accessibility and satisfaction on quality water supply: The case of Magugu water supply authority.
    (Mzumbe University, 2015) Sixbert, Teresia I.
    Water use needs to recognize the importance of the environment per se and its role in generating future economic output and services. Water insignificantly a valuable resource critical to sustainable economic, social and for environment protection. Regardless of such vital roles played by water in every field yet in Tanzania the overall access to water supply stands at 56.2% in the main land and 79.5% in Zanzibar furthermore the access to improved water in urban areas in Tanzania mainland is 80% and 47.9% in the rural areas. The main objective of this study therefore is to assess customer‟s accessibility and satisfaction on quality of water services provided by Magugu water supply (MAWASA ) in Babati district, Manyara region. This study employed descriptive cross sectional design as it allows the researcher to use various data collection methods‟ purposive , convenience and stratified sampling technique was used because it suits the purpose of the study which mainly focuses on the particular entity. Through this approach the researcher was able to collect reliable information with higher convenience from the key responsible individuals. Both primary and secondary data collection method were used; the researcher involved Questioner, Interview and observation method in Primary data and use of various documents books, articles and Internet sources as Secondary data. The sample size of the study was 151 respondents was extracted from population of 5920 using stratified, convenience and purposive sampling technique The findings of this study shows that 66% of the customers have access to water services in magugu area and that 56% of the customers reported that they are satisfied with the quality of the water services they receives from MAWASA respectively. The study also meaningfully reflected the significance of using vibrant planning documents for instance the findings showed the organization through sharing its planning documents with stakeholders managed to secure 60% of its budget from the stakeholders and the remaining covered by the government department of water. However the findings of the study also reflected that the organization is in short of skilled personnel in most of its departments and incomplete infrastructures for water treatments plants, filtration systems and billing systems, situations which affects its performance and trust to the customers. Conclusively MAWASA services to its customers are highly valued by the users as the services have currently bridged the long gap experienced by the community. The organization needs to act swiftly on the exposed gaps in terms of the quality of the human resources and the infrastructures as well as application of current technologies to improve accessibility and satisfaction of their customers significantly. The researcher recommends that more study should be conducted on National Water Management Policy and External and internal factors in water management