Business Administration

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Subject: search.filters.subject.Entrepreneurs

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    Assessment of the impact of individual loan Provided by commercial banks to entrepreneurs: A case study of selected commercial banks in Tabora town
    (Mzumbe University, 2016) William, Alex
    Shortage of access to finance has been identified as one of the major constraints of small business growth. One of the alternative way to solve this problem of capital, are loans access from financial institutions. This work was intended to find out the impact of the individual loan to entrepreneurs in Tabora town. The specific objectives were to find out how loans provided by commercial banks were used by the entrepreneurs, to examine the business performance after loan utilization, to assess the outcome of the loan amount provided to entrepreneurs. The research employed case study design. The study used 91 respondents who are loan beneficiaries from commercial banks. It employed probability sampling, primary data were collected using questionnaires and observations, and documentary review for secondary data. Data were analyzed by using SPSS. The result findings revealed that most of the respondents who obtained loans from commercial banks in Tabora town agreed loan had brought positive changes in their business performance, expanded and improved their entrepreneurial activities, and nongenerating income activities, profit increased, employments were created, household poverty level decreased, economic position was raised and others. The study concluded that the role of commercial banks toward entrepreneur’s success is absolutely important because there are positive effects on performance of their business in terms of sales revenues, physical assets, and financial assets among others. It was recommended that, commercial banks should provide fair loan amounts by looking monthly sales and other entrepreneur's incomes, commercial bank should provide management training to entrepreneurs before providing loans, entrepreneurs should seek business knowledge from training institution and others, and loan should beutilized for business purpose and not for other uses.
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    An assessment of the role of social media networks as a new marketing tool in Telecommunication companies: A case study of Zantel
    (Mzumbe University, 2015) Sechonge, Ally Salehe
    Social media network has recently become an important aspect for communicating within the society, whereby most of entrepreneurs, traders and telecom companies are using social networks as a new market tool for promoting their product. The research is intended to assess the role of social media networks as a new marketing tool in telecommunication companies. Questionnaires were employed to assess the role of social media networks in telecommunication companies. The research employed mixed approach, Qualitative and quantitative data was collected from the selected respondents. Respondents were selected by purposive sampling for the marketing officers and convenience sampling. Finally, both primary and secondary data was sorted, arranged and analyzed. During the study, researcher looked the trend of social media networks as a marketing tool in the country. Then, the researcher established relationship between the roles of social networks and marketing Based on the findings, the researcher also identified gaps and roles of social media networks as a new marketing tool in telecommunication companies.