Dar es Salaam Campus College (DCC)
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Item Examining factors affecting participation of local SMEs in export markets, A case study Clothing and Food Processing.(Mzumbe University, 2019) Dalali, Kelvin.This study examines the factors that affecting participation of Small and Medium Enterprises (SMEs) in export markets, a case study of clothing and food processing. More specifically, the study examined the influence of four aspects, namely, domestic competition pressure, Government support, management skills and attitude on foreign markets and availability of domestic network on local SMEs to participate in export market. To achieve these objectives, 73 owners, managers, supervisors and employee of SMEs were involved in the study. Structured questionnaires used to collect primary data. The Statistical Package for Social Sciences (SPSS) descriptive method used for this analysis. Each variable found to be effective as a factor affecting participation of local SMEs in export market after done analysis of data collected from the field. Overall study findings revealed that, Because of domestic competition among firms locally they opt for new market outside the country, new technology is one of the factor lead to quality and quantity unit of production to fulfill export market, Government offers several export support to SMEs in terms of credit guarantee, low interest loans and export promotions. However, most SMEs are not aware of the credit guarantee schemes offered by the Government. Furthermore, the Tanzania SMEs policy of 2002 emphasizes more on the poverty reduction in terms of domestic concentration of SMEs rather than export market of SMEs. Likewise, Local SMEs to participate in export market must be able to associate with large Companies and use networking as a strategy to participate on export markets. In conclusion, the study recommends that Government should raise awareness to SMEs through trainings and SMEs to use networking and associate with large Companies, To give training (Capacity building) to SME’s owner regarding international markets and product quality, To offer cheap loan to employee with affordable interest rate and conditions.Item Factors hinder SMEs in accessing credits from commercial Banks: A case study of NMB plc - Kariakoo business center.(Mzumbe University, 2014) Millinga, Andrew L.Small Business Entrepreneurship has been seen as a hub in generating income for the majority in urban dwellers with no formal paid employment. In Tanzania, entry into small and medium entrepreneurship is usually not seen as a problem. One can start small business at any time and in any place. The overall objective of this study was to identify, measure as well examine the most factors which hinders SME’s in accessing credit from Commercial Banks particularly NMB Plc. On top of that, the study also offers recommendations on what should be done to counteract those factors in order to foster credit access to SME’s. The study was conducted at NMB Kariakoo Business Centre, Dar es Salaam. The place was selected due to its role where it deals particularly with SME customers only. The sample involved 58 respondents; 8 NMB employees at the Kariakoo Business Centre and 50 NMB customers both existing and prospective borrowers who came at banking hall. Data obtained from questionnaires were inserted to a data entry screen for analysis into frequencies, percentages, charts, and graphs.Item Assessment of the factors influencing the selection of entry modes into foreign markets by SMEs: The case of Kinondoni District in Dar es Salaam(Mzumbe University, 2014) Mwanitete, Amos P.This research was carried out to find out factors influencing SMEs’ selection of foreign market entry mode, objectives governed the research were: identifying various modes of SMEs foreign market entry, identifying factors influencing SMEs' selection of foreign market entry modes, discussing the significance of SMEs internationalization and assessing the impact of particular mode of foreign market entry to the performance of an SME. Research methods used to collect data were questionnaires; interview and documentary review, respondents from Kinondoni Dar es Salaam were involved. The data was analyzed by using Statistical tool so as to give the meaningful information. The research findings shows that large number of Tanzanian entrepreneurs have not yet internationalized their business abroad due to number of factors including, lack of capital to expand their business abroad, lack of information regarding business opportunities abroad and complexity of procedure to be followed to get the approval of trading abroad, on the other hand few have been trading abroad and the report shows that most of the entrepreneurs are using exhibition as the most appropriate entry mode to the global market as they said it is the easiest one, other modes identified includes exporting, licensing, joint venture and sole venture. Regarding factors influencing the selection mode of entry to the global market it was observed that market attractiveness is the one mostly influence large number of entrepreneurs to choose the entry mode, other factors mentioned includes competition, country risk, psychic distance, organizational culture and size of the firm, Lastly the report shows that entry modes to the global market have great impact to the performance of the SMEs as explained in the previous pages. The researcher recommends that the financial institutions should to promote entrepreneurship by giving them loans and setting low (affordable) interest rates. This will help to encourage more entrepreneurs to get involved in entrepreneurial activities and those who are already doing business will get the chance to expand their businesses further, furthermore the government of Tanzania should establish a coordinating office for outreach services for entrepreneurs owned businesses. The study recommends that there is a need to establish the coordinating office for facilitating the assessments of the financial resources and educating the entrepreneurs. This could take the form of a network of small and medium enterprise centers in various regions across the country, or the appointment of a dedicated entrepreneur’s officer in government regional offices.Item The Influence of Social Media Marketing on SMEs Development in Tanzania: A Case of Kinondoni Municipal(Mzumbe University, 2020) Mshana, ElipinaSocial media marketing has highly been adopted by many small or huge firms in different parts of the world. The key objective of research was to evaluate the impact of social media on small and medium enterprises (SMEs) development in Tanzania particularly in Kinondoni District. This research had three objectives which were assessing the impact of social media on profitability among SMEs in Kinondoni Municipal, examining the influence of social media on market growth among SMEs in Kinondoni Municipal and the impact of social on enhancing customer relationship among SMEs in Kinondoni Municipal. There researcher adopted descriptive study type. The study used convenient sampling techniques in finding 100 respondents as the sample size. Only questionnaires were used as tools for data collection. The principle findings show that due to the adoption of social media there have been increase of sales, increase of customer demands hence social media has highly promoted business. Moreover, SMEs have experienced quick accessibility of the market, easy feedback from customers; also SMEs have been easily influencing customers through social media. Lastly, social media marketing has been influencing customer relationship management through easy communication between customers and SMEs owners. Also there have been high and quick involvement of customers in the business whereas has eventually led to trust. It is there for recommended that the business owners need to undergo special social media training that will build their capacity in conducting their business with growth prospects.