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Home
Mbeya Campus College (MCC)
Business Studies (BS)
Journal Articles (MCC-BS)
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Journal Articles (MCC-BS)
Permanent URI for this collection
https://scholar.mzumbe.ac.tz/handle/123456789/434
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Actual Purchase behaviour
1
Brand Loyalty
1
Consumer buying behavior
1
Descriptive Norms
1
Digital marketing strategies
1
Dynamic environment
1
Economic Growth
1
Economic growth
1
Efficacious Leadership Style
1
Family and Experience
1
Firm performance
1
Foreign Direct Investment Inflows
1
Fourier
1
Government regulation
1
Green innovation
1
Idolatry and subjective norm
1
Injunctive Norms
1
Intention
1
Local brand
1
Market Orientation
1
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